Development Strategies to Enhance Place Attachment in the Urban Park Areas of Banda Aceh (Case Study: Bustanussalatin, Putroe Phang, Sari Gunongan)
Keywords:
SWOT Analysis, Strategic Development, Place Attachment, Urban Parks, Public Space Management, Community Engagement, Banda AcehAbstract
Urban parks play a strategic role in fostering social interaction, cultural continuity, and environmental quality, all of which contribute to place attachment. In Banda Aceh, several historically significant urban parks, such as Bustanussalatin Park, Putroe Phang Park, and Sari Gunongan Park, have experienced declining utilization despite their cultural value and central location. This study aims to formulate strategic development directions for enhancing place attachment through a SWOT-based analysis. A qualitative, strategy-oriented research approach was adopted. Primary data were obtained through in-depth interviews with park visitors, government institutions, academic experts, and park management staff, derived from the results of a dominant factor analysis of the research questionnaire. Interview data were analyzed using Interpretative Phenomenological Analysis (IPA) to identify key internal and external factors influencing place attachment, which were subsequently synthesized into a SWOT (Strength-Weakness-Opportunity-Threat) framework using IFAS (Internal Factor Analysis Summary) and EFAS (External Factor Analysis Summary) matrices. The results indicate that strong social activities, historical identity, and strategic location constitute key internal strengths, while inadequate facilities, limited climate-adaptive design, and fragmented management remain major weaknesses. Externally, opportunities arise from government support, Corporate Social Responsibility (CSR) collaboration, digital innovation, and community engagement, whereas threats include vegetation degradation, vandalism, and bureaucratic constraints. The study concludes that SWOT analysis provides a systematic basis for formulating integrated and context-sensitive development strategies that strengthen place attachment by aligning social, historical, ecological, and managerial dimensions in Banda Aceh’s urban parks.
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Copyright (c) 2025 Ulya Permatasari, Mirza Irwansyah, Evalina Zuraidi (Author)
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